It all started when I moved to New York. I was living a healthy life, ate organically and took good care of myself – except when it came to the beauty products, I assumed, I was pampering myself with every day. For some reason, I never thought about all of the harmful chemicals they contained and they actually go straight into our bodies. One morning I woke up with a horrible rash on my face – it came from an expensive high-end brand I trusted. The skin around my eyes was purple, wrinkled and flaky. It was horrifying. In that moment I decided I would never put any harmful chemicals on my skin again. To me, and as I found out later – to many other women out there, I had a more holistic concept of “beauty” than what I could find in stores. I wanted a beauty routine that was good for my skin, my body, and my environment. I searched for a line of pure, effective products, in elegant packaging, that I could also afford. I could not find it – so I created my own. I began studying herbal medicine and the healing properties of plants and herbs as practiced in traditional Chinese and eastern cultures. The first product I developed was the “Miracle Oil” – named after the miraculous power it contained and healed my eczema with…and that’s how it all started. Beautiful skin is more than a product, it’s a lifestyle. RAAW was created with the intention of approaching beauty in a holistic manner, and the ritual of self-care encompasses so much more than simply applying products.


I moved from New York to Los Angeles to be closer to my father, Asbjorn Christiansen, who shared my passion for holistic self-care. Together, we began to explore the powerful impact of fine fragrance and how it enhances the self-care experience. We’d spend hours on his terrace in the Hollywood Hills. It was a very special time for me. There was a beautiful palm that lived just outside my Dad’s place. It became part of our daily ritual. So many moments, stories, and potions were all created while staring at that palm tree. When my father passed away, I knew it was the right time, for me and for RAAW, to evolve by incorporating the sensory experience of fragrances into our beauty care line. I chose the palm tree as our emblem because it gives me a feeling of home. – Trice Angie Christiansen, Founder

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